Project Moments

EA

Associate Art Director (August 2020 - October 2021)

Project Moments was a series of “luxury” hyper casual games - simple mechanics with elevated aesthetics.

I worked on Project Moments as an Associate Art Director overseeing a team of 4 artists. I produced mood boards, references & revisions and key art for the art team on more than 11 hyper casual prototypes, as well as created in game assets and animations. Additionally, I oversaw weekly ASO & icon tests as well as UA and CPI test campaigns.

I designed base UI toolkit & UX flows used in all 11 titles, worked with product and design to update and expand  

Finally, I worked with the development team to create 4 unique unity art pipeline/CMS systems to meet different project needs, as well as a unique pipeline for “game jam style” iteration .