Kim Kardashian Hollywood

EA (2014 - present)

Art Director (2021 - present)

Kim Kardashian Hollywood is a long running FTP RPG set in the Kim’ glamourous world of celebrity. Shortly after it’s release, it had amassed 22.8 million players and was one of the top five games in the iOS App Store

I served as Art Director on Kim Kardashian Hollywood from 2021 onward, managing a team of 13 in house artists as well as a setting up a small remote team in Hyderabad. I also acted as a temporary Associate Narrative Design Director and oversaw a team of 3 narrative designers.

I was responsible for the all new LiveOps material - this included new in game art & UI, marketing and overall theming for weekly quests, challenges and events. Each monthly update I produced thematic mood boards, lead concepting and research brainstorming sessions with the art and writing team and provided references and direction for all art assets (including player rewards, UI, ASO, etc). Partnering with the GM, I provided a monthly content calendar to Kim Kardashian’s team to ensure brand cohesion.

Partnering with UI artists, and UX and game designers, I provided conceptual and UX feedback on several large features including a major revamp to our events/liveops system.

Additionally, I lead the onboarding and creation of our remote team. Collaborating with senior artists and associate ADs I oversaw the production of an updated style guide, as well as leading the creation of the remote artist pipeline with our art producer.

(All images property of Electronic Arts)